UMaine hockey coach ready for sweeping changes up for consideration by NCAA

University of Maine head men’s hockey coach Ben Barr is ready for the inevitable.

The Supreme Court’s ruling last summer opened the door for student-athletes to receive Name, Image, Likeness (NIL) monetization meaning they can be paid to endorse a product or business.

That used to be a no-no in the eyes of the NCAA, which insisted on its student-athletes maintaining amateur status and being ineligible for paid endorsements.

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