The Masters is one of the biggest weeks on the golf calendar, and that’s true for golf fashion as well. With so many eyes on Augusta National, companies know this is an important opportunity to make a statement. One article of clothing – the coveted champion’s Green Jacket – may stand out above the rest, but there will be a lot of Noteworthy looks at Augusta National before someone slips on golf’s now famous coat come Sunday.
The Masters, golf fashion
Players want to look their best, as well, as millions of fans tune in to watch them play, so let’s take a look at some of the top fashion at this year’s Masters. Tiger Woods’ shoes have been one of the biggest stories of the week.
The longtime Nike Ambassador shocked the golf world when he arrived at Augusta National wearing a pair of FootJoy Premier Series Packard shoes. As they say in the design world, form follows function and Woods said that was the reason for the switch.
“I needed something different, more stable,” he said, to support his surgically-repaired right foot. The FootJoy Premier Series Packard is by far one of the most classic shoes on TOUR, but it’s also packed with tons of tech.
That’s why it’s worn by the likes of Justin Thomas and Adam Scott. I love it because classic wingtip golf shoes immediately come to mind when I think of the Masters. When arguably the Greatest golfer alive chooses to wear them over his long-standing brand choice, you know there’s something great about them.
FootJoy also debuted this week a partnership with eyewear lifestyle brand Garrett Leight California Optical (GLCO) to create a limited series of sunglasses and footwear that Bridges FootJoy’s classic golf wear with GLCO’s easy-going Southern California lifestyle.
Fronting the Collaboration is a collection of classic Premiere Series golf shoes for men and women with custom tortoise accents. The Waffle House on Washington Road, located about a mile from Augusta National Golf Club, is a popular spot for patrons.
Adidas paid Homage to the chain of breakfast restaurants with one of the dopest Collaborations I’ve seen in golf to date. We’ve all been on a long road trip and seen the iconic Waffle House sign glowing like a beacon from two exits away.
Adidas and Waffle House teamed up to create a “batter-like” colorway inspired by the very batter that is constantly filling Waffle Irons across the 1,900 Waffle House locations in the US. Then they took the premium, full-grain leather upper and embossed it with “waffle-like” squares.
You could say this is a match made for Augusta! Fun fact: Georgia has the now Waffle Houses in the US with 422 locations. Jon Rahm’s Sunday scripting would look good with a Green Jacket. (Courtesy of Travis Mathew) Travis Mathew continues to show up as one of golf’s Emerging and leading apparel brands.
Founded in 2007, the brand draws its inspiration from Southern California lifestyle and culture, an ethos that speaks directly to Defending US Open Champion Jon Rahm, who’s had a plenty of success in San Diego. When I asked Ben Donnelly, Travis Mathew’s VP of design, about Rahm’s favorite color palette this is what they had to say: “Originally they loved the all-over printed really the fun pieces in the line ”. You could say Rahm has a thing for Azaleas and dogwoods. Could this be Rahm’s year?