Sarasota arts groups try new programs to attract younger audiences

Anyone who regularly attends the theater, orchestra concerts, opera and dance programs knows that they will be surrounded by an audience filled primarily with older patrons.

The Sarasota area is filled with retirees with the money to buy tickets and support dozens of performing arts organizations, and the time to attend. Occasionally, they will bring their children or grandchildren, and sometimes specific performances or productions will have a more direct appeal to younger people in the community.

But what about the Younger Residents and visitors to the area, perhaps single professionals or couples raising families? If they’re not buying tickets now, will they ever become the next generation of arts attendees and supporters? Is there a switch that goes off the minute retirement begins or the kids head off to college or their own lives?

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