Amazon’s first “Thursday Night Football” game as the exclusive rights holder of the Thursday night package was met with a lot of excitement across the sports industry.
However, it was also met with a certain amount of trepidation. Plenty wondered exactly how many NFL fans would be willing to figure out how to stream the game live on Amazon Prime. Sure, plenty subscribe to the service, but would it be enough without it to make the jump?
And what about the less tech-savvy generation of fans? Would they be able to figure out how to watch the game or give up and do something else?
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Indeed, there were plenty of questions heading into “Thursday Night Football” in Week 2. Amazon answered some of them ahead of their second broadcast in Week 3.
The ratings for Amazon’s first-ever Solo broadcast were revealed on Thursday. How did the streaming service do in its foray into the NFL world? Here’s a look at the audience numbers for the Chargers vs. Chiefs game and what that means about Amazon’s future in this market.
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How many people watched Thursday Night Football on Amazon Week 2?
The “Thursday Night Football” game broadcast by Amazon and local TV Affiliates in the Kansas City and Los Angeles markets averaged about 13 million viewers during the game, per John Ourand of the Sports Business Journal.
Those numbers exceeded Amazon’s expectations for its debut. For comparison’s sake, the Week 2 “Thursday Night Football” broadcast in 2021 was exclusively shown on NFL Network in 2021. That contest averaged 8.84 million viewers during its run.
Of course, it must be noted that the Week 2 contest in 2021 was a battle between the Giants and the Commanders; so, naturally, a contest featuring two of the NFL’s best teams would outdo that.
But still, considering that there were obstacles in getting potential viewers to tune in — especially the less tech-savvy, older consumers — this performance is a win for Amazon.
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Amazon’s broadcast Peaked at 15.3 million viewers as reported by Ourand. That number was determined from a “first party measurement and Nielsen, across all platforms”
Amazon says it logged 15.3 million viewers via “first party measurement and Nielsen, across all platforms.”
— John Ourand (@Ourand_SBJ) September 22, 2022
Now, Amazon is facing just one question. How much of their viewership came from streaming vs. local broadcasts as well as those at bars and restaurants watching the contest?
So, Amazon still has some questions about how many people are actually streaming the game on its platform. Nevertheless, they appear to be off to a solid start as they become the new home of “Thursday Night Football” for the next 11 years.