Golf Business News – Troon Venues focus on growing the game

Troon International’s golf clubs around the world are continuing their goal to increase participation and encourage people to get outside and give golf a go through a variety of on-going outreach programs and intra-club events.

During May, the company has launched Troon Player Development Month at Troon-Affiliated facilities around the world. Initiatives to enhance accessibility to the game of golf will include Clinics for people with Disabilities, events geared specifically to women, and fun junior programs that highlight both the benefits and the enjoyment of the sport has to a diverse range of potential players.

At the beginning of 2022, Vattanac Golf Resort in Cambodia launched its first-ever Junior Golf program in the country, led by PGA and US Kids certified professional David Lamprecht. Since the opening of the resort in 2019, the club has strived to grow the game in Cambodia and provide access programs to families, including ladies and juniors. The first step towards this goal was a world class golf academy, which opened in 2021. Since then, many ‘grow the game’ initiatives have taken place, including the first family tournament in the country, cooperation with local schools, a ladies golf program, as well as the launch of an official junior golf program.

A women-only golf coaching program in action at Madinaty Golf Club in Egypt

The scenic Ocean Course at The Els Club Malaysia on the Desaru Coast has also been innovative in its approach to attracting more people to the game. For example, in October 2021, the facility launched Footgolf. The initiative has been incredibly popular to date, attracting over 600 people in just six months.

Over in the Middle East, golf clubs such as Egypt’s Madinaty Golf Club and the UAE’s Yas Links Abu Dhabi and Al Hamra Golf Club have been hard at work to ensure equitable access to golf for all members of their respective communities. Activities have included Weekly accessible Lessons for disabled people at Al Hamra Golf Club, which take place with a professional Coach teaching over 20 Golfers at a time in a structured lesson program. Yas Links Abu Dhabi has partnered with the UAE Special Olympics Golf team to become the training base for their development program ahead of the 2023 Berlin Special Olympic Summer Games.

Madinaty Golf Club in Cairo has undertaken a series of monthly events which look to grow the game with women and juniors. Through the Girls Go Golf initiative, the club has introduced over 300 ladies to the game which offers beginner Clinics and tournament options and gets women involved in the golf club through fun initiatives and activities such as yoga and coffee mornings. The junior program has seen 50 youngsters enjoy complimentary coaching with the first semester of the program starting last month. ‘Grow the Game’ activities are a key element of the club’s strategy around engaging new golfers from the local residential community in which the club sits.

A SNAG session taking place at Royal Greens G&GC in Saudi Arabia

Kendall Murphy, Troon’s Director of Diversity, Equity & Inclusion, said: “Troon is committed to enhancing the accessibility of the game of golf for all individuals. These initiatives allow us to make this great game more diverse and inclusive worldwide. ”

Royal Greens Golf & Country Club has been using the latest generation of Starting New At Golf equipment in order to attract Juniors to the game. Better-known as SNAG, the program includes all the basics of golf, helping to teach beginners and build-up their skills. SNAG has become popular globally, due to the fact that it can be played both indoors and outdoors, ensuring anyone can learn and anyone can play golf.

Commenting on the work done by golf Clubs operating under Troon’s International division, Mark Chapleski, Executive Vice President of Troon International, said: “Since the Onset of the COVID-19 Pandemic, we have seen a huge increase in the amount of people interested in golf around the globe. Golf is a popular sport for those who want to learn new skills, whilst remaining physically active, accessing the outdoors and socializing with their friends and family.

That is why at Troon we want to welcome as many new faces as possible at our golf courses and inspire in them, a new-found love for the game. We hope men, women, parents and juniors will join all us to play golf, enjoy the outdoors together and appreciate the companionship that golf provides. ”

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